Wolfe brings together Andrew Turner and Adrian Heywood in a commercial collaboration - senior commercial and operating judgement alongside practical AI craft.
We help established, growing businesses put AI at the heart of how they already make money: commercial judgement to find the value, AI craft to capture it, and a plan that can be resourced and executed.
We start with your business as it is today. Andrew's commercial judgement finds where the value is, and Adrian's AI craft helps you capture it. Four steps, each building on the last. Open any card for more.
Start from the business as it is: your customers, your market and how the work really gets done. Then identify where AI can help first.
The core of how your business runs and makes money, rebuilt with AI at the centre. Not an add-on at the edges, but a new operating core, run as an ongoing program as the tools change.
Ninety days to prove it on live work, ending in a clear decision: continue, reshape or stop.
Start from the goal and work back to the key drivers of growth: a commercial plan with AI as the engine, ready to resource and run.
A simple way to begin. One month to listen, one to prove, one to plan, then a review together.
A longer engagement on what works.
Keep what works, change the focus.
Part as friends, scan and plan in hand.
Whichever you choose, you keep the scan, the audit and the plan.
Each Max assistant works under your brand and in your voice, follows your policies, and hands to a person when it matters.
RecruitingMakes the first call at any hour and gives every candidate the same structured interview.
TrustIdentity and depth-of-answer checks, so the person you interview is the person you hire.
ClientsTakes a new requirement from a client by phone, reads back a summary and books the right person.
CandidatesKeeps candidates informed between stages, answers their questions and confirms next steps.
DeliveryDrafts a clear candidate summary for the hiring manager, ready for a recruiter to review.
RetailAn on-screen assistant for retail spaces that greets shoppers, answers first questions and hands to staff.
People decide. AI prepares.
Press play to follow a scripted first-round call, from permission to a warm handover to a recruiter.
Press play to start the demonstration.
Demonstration only. Harbourline Freight, the role and the candidate are fictional, and the conversation is scripted. No call is placed and nothing is recorded.
AI does the first pass, the drafting and the chasing. Your people make the calls that matter, with better information in front of them.
AI tools change every few months. A steady program with a quarterly check-in keeps the plan moving as the market moves.
Some problems need a process fix or a commercial decision, not new technology. We will tell you, and stay engaged past the first win.
Senior commercial and operating judgement, with practical AI craft. The blend is the point.
Andrew is a commercial and operating leader based in Toronto, with nearly twenty-five years at Vice-President level in Canadian telecommunications at TELUS. His most recent remit was Vice-President, Independent Dealers and National Retail.
Adrian is an artificial intelligence specialist based in Greenville, South Carolina, where he leads his advisory practice, Heywood & Co. At TELUS he was AI Specialist in Strategic Operations, and took a dealer voice artificial intelligence programme from concept to live deployment across the channel.
A short, senior conversation is the best place to begin. Tell us what you are working on and we will come back to you.
The quickest way to reach us
Our email addresses are coming shortly. In the meantime, send Adrian a message on LinkedIn and we will come back to you personally.
Message Adrian on LinkedInThis is not AI added around the edges. We take the operating core of your business, the way it wins work, delivers it and gets paid, and rebuild it with AI at the centre. Andrew's commercial lens decides where the core value is. Adrian's AI craft rebuilds it.
The same business, serving the same clients, running on a new core: faster, more consistent, and able to take on more work without growing every cost alongside it.
AI tools change every few months, so the core keeps improving as an ongoing program, not a one-off project. People decide. AI prepares.
We start from the business as it is, not from the technology. Understand customers, technology and market drivers to inform an operational plan that underpins growth.
Leverage AI research agents that go beyond a research report: where demand is growing, which customers to target, and the specific tenders worth pursuing.
Continue, reshape or stop. Whichever you choose, you keep the scan, the audit and the plan.
Start from the goal, then work back to identify the key drivers of growth.
Scan, then framework, then operating plan, with a check-in every quarter so the plan moves as the market moves.
Interview Max calls candidates at any hour, asks permission first, and runs the same structured first-round interview every time. When a candidate wants a person, it briefs a recruiter and hands over warmly, so nobody repeats themselves.
Built-in checks on identity and on the depth of each answer, so the person you interview is the person you hire. Flags go to a person to review; Max never makes the decision.
When a client calls with a new requirement, Intake Max takes the details: role, must-haves, nice-to-haves, location, start date and the interview process. It reads back a summary and books the account manager. It never quotes rates.
Keeps candidates in the loop between stages: answers common questions, confirms interview times and reminds them of next steps, at any hour. Anything sensitive goes to a recruiter.
Turns interview notes into a clear, consistent candidate summary for the hiring manager. A recruiter reviews and sends; nothing leaves without a person's approval.
An on-screen assistant for small retail spaces. It greets shoppers, helps them compare options in a minute, and hands to the staff on hand. It never quotes live offers or prices on its own.
Andrew is a commercial and operating leader based in Toronto, with nearly twenty-five years of Vice-President level responsibility at TELUS. His most recent remit was Vice-President, Independent Dealers and National Retail.
Across that career he held Vice-President level responsibility across almost every area of the business except finance, including human resources, the Premiere Sales Organisation, Customer First, consumer, mergers and acquisitions, and TELUS Agriculture.
At Wolfe, Andrew brings commercial judgement to deal motion, operating leadership and senior buyer conversations, with a focus on strategic plans that inform an operational plan to be resourced and executed.
Adrian is an artificial intelligence specialist based in Greenville, South Carolina, where he leads his advisory practice, Heywood & Co. His work helps senior leaders turn voice and artificial intelligence from slideware into operating reality: clear scope, measurable pilots, and language people will actually use.
At TELUS, Adrian was AI Specialist in Strategic Operations, and took a dealer voice artificial intelligence programme from concept to live deployment across the channel, alongside enablement and coaching.
Before the AI work came years of building and leading channels, coaching senior teams and designing high-stakes delivery. That includes standing up WorldCom's indirect dealer channel in the United Kingdom from zero, coaching leadership teams in life sciences and banking, and carrying flagship programmes for clients including AstraZeneca and Tetra Pak.
The through-line is the same: make the technology serve the work, and leave something the organisation can run.
Ask Max anything
Max is being set up for this site. Soon you will be able to ask about our services, the first 90 days and the Max assistants. In the meantime, the contact section below is the best way to reach us.
